Business Studies

Objectives:

To know the importance of identifying how businesses identify customer’s needs.

To understand how market research can assist a business to meet their business objectives.

To be aware of how a business can effectively operate in a competitive environment.

To be able to identify, describe and evaluate ways in which businesses act responsible in society.

To be aware of the financial aspects and calculations relating to a business setting.

To be able to understand the key principles in Marketing and Promotion using the 4 p’s.


Term

Autumn
Elective 1

Spring
Elective 2

Summer
GCSE Preparation

Time

14 Weeks

12 weeks

12 weeks

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Unit 1.1 Spotting a business opportunity/ What is a business? To be able to state what a business does.

Unit 1.2 Questions those entrepreneurs ask. To be able to identify key questions that entrepreneurs ask.

Unit 1.2 Being creative and enterprising. To understand the role of creative thinking in business enterprise

Unit 1.1 Franchising

Unit 1.1 Adding value

Unit 1.1 Understanding customer needs (Market research). To be able to state why customer needs are central to a business. To understand the difference between primary/secondary market research

Unit 1.1 Market mapping. To understand the position of a business in order to spot a gap in the market.

Unit 1.1 Understanding customer needs/product testing. To be able to identify customers. To understand the types of customers that are being targeted

Presentation of healthy drink idea

Project Analysis

Unit 1.1 Spotting a business opportunity/ What is a business? To be able to state what a business does.

Unit 1.2 Questions those entrepreneurs ask. To be able to identify key questions that entrepreneurs ask.

Unit 1.2 Being creative and enterprising. To understand the role of creative thinking in business enterprise

Unit 1.1 Franchising

Unit 1.1 Adding value

Unit 1.1 Understanding customer needs (Market research). To be able to state why customer needs are central to a business. To understand the difference between primary/secondary market research

Unit 1.1 Market mapping. To understand the position of a business in order to spot a gap in the market.

Unit 1.1 Understanding customer needs/product testing. To be able to identify customers. To understand the types of customers that are being targeted

Presentation of healthy drink idea

Project Analysis

Unit 1.2 Showing enterprise

To be able to state clearly the difference invention and innovation.

To understand the steps that an entrepreneur can take to protect ideas and products.

What is enterprise?

Calculated risk.

Being enterprising/ taking a risk 

Unit 1.4 Making the start-up effective

To know the 4P’s

To be able to explain the term marketing

To understand what affects price

Customer focus and marketing mix.

Limited liability.

Start-up, legal and tax issues