Travel and Tourism

Objectives:

To gain an understanding of the range of organisations involved with different types of tourism in the UK.

To understand how technology helps meet changing customer needs.

To be able to explain the appeal of international travel and tourism destinations.

To know the importance and the aims of customer service within the travel and tourism industry.

To know and be able to use AIDA when designing marketing materials for the travel and tourism industry.


Term

Autumn
Elective 1

Spring
Elective 2

Summer
GCSE Preparation

Time

14 Weeks

12 weeks

12 weeks

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Where in the world - To look at tourism destinations that students have travelled to in both the UK and worldwide. To be able to plot travel destinations on a map.

The rapid pace of change – Travel and tourism is a rapidly changing industry, which is influenced by many different things such as levels of disposable income, exchange rates, aging of the population , climate change, environmental issues, hours of work, public holidays, paid leave entitlements, retirement arrangements, technology and range of accommodation available

The importance of customer service – Focusing on British Airways. To give students an awareness of the role of cabin crew, the job roles available and the role customer service plays in a competitive travel industry.

Sustainability – Using Snowdonia as a case study, students look at the positive and negative impacts tourism can have.

Working in the tourism industry - students look at the different employment opportunities available.

Itinerary – Students research itineraries and prepare a travel itinerary for a trip to London Dungeons.

Promotional Techniques – the use of marketing in travel and tourism industries. To understand AIDA and its use in marketing.

Key Assessment Task

Homework is set weekly for the first half-term and then a homework project booklet is used for the second half-term 

Where in the world - To look at tourism destinations that students have travelled to in both the UK and worldwide. To be able to plot travel destinations on a map.

The rapid pace of change – Travel and tourism is a rapidly changing industry, which is influenced by many different things such as levels of disposable income, exchange rates, aging of the population , climate change, environmental issues, hours of work, public holidays, paid leave entitlements, retirement arrangements, technology and range of accommodation available

The importance of customer service – Focusing on British Airways. To give students an awareness of the role of cabin crew, the job roles available and the role customer service plays in a competitive travel industry.

Sustainability – Using Snowdonia as a case study, students look at the positive and negative impacts tourism can have.

Working in the tourism industry - students look at the different employment opportunities available.

Itinerary – Students research itineraries and prepare a travel itinerary for a trip to London Dungeons.

Promotional Techniques – the use of marketing in travel and tourism industries. To understand AIDA and its use in marketing.

Key Assessment Task

Homework is set weekly for the first half-term and then a homework project booklet is used for the second half-term 

Unit 2 UK Travel and Tourism destinations

Learning aim A: Know UK travel and tourism destinations and gateways

Accurately locate the following:

- Four travel and tourism destinations

- Six gateway airports

- Four seaports in the UK

- Three motorways

- Three rail lines

Plan in detail one route of road travel, one route of rail travel and one route of air travel in and around the UK

Unit 4 International Travel and Tourism destinations

Learning aim A: Know the major international travel and tourism destinations and gateways

Accurately locate the following:

- Six major gateways from two different continents

- Two European and two worldwide destinations

Explain four typical routes of air travel in relation to European and Worldwide tourism.