Digital Creative Media

Objectives:

To demonstrate knowledge and understanding of: where, how and why media expands and broadens peoples understanding in the 5 main sectors. These sectors are the web, radio, TV, gaming and digital publishing. The course aims to give the students as much experience in contemporary examples of this and how it fits into the ever changing world and work place landscape. The students will learn how to develop ideas, present these ideas and bring them to fruition. An important element to go with this is the ability to work with a team and set out task objectives and jobs for all members.


Year

Year 10

Term

Autumn

Spring

Summer

Unit

Unit 1: Media Sectors Revision techniques

Unit 2: Planning and pitching a digital media product

Unit 5: Digital Publishing Production

Time

14 weeks

17 weeks

7 weeks

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A – Understand digital media: sectors, products and platforms

Analogue vs. Digital

Media Sectors

Synergy and Convergence

B – Understand audiences for digital media products:

Types of Audience

Audience and producer control

Regulatory bodies

Understanding Audiences

Audience Profiling

C – Explore how audiences engage with digital media products:

Genre(s)

Stylistic Codes

Representation in Media

Stereotyping

Structure of Sectors

Framing and Angles

A - Develop creative ideas for a digital media product, using confident and accurate verbal, written and visual communication methods.

B - Pitch an idea, in two formats, for a digital media product demonstrating confident and correct use of verbal and written communication techniques.

C – Produce a comprehensive, systematically organised, planning portfolio in preparation for a digital media production.

A - Select at least three examples of digitally produced publishing products and write a report or produce a presentation that compares:

Produce a poster or booklet that evaluates the advantages of digital publishing compared to traditional methods.

B – Use tools creatively to acquire and import digital content

Demonstrate a confident and comprehensive use of digital tools for publishing production.

C – Develop an imaginative concept for a digital publishing product with comprehensive planning.

Produce digitally an imaginative publishing product, which shows a confident interpretation of the brief.

Year

Year 11

Term

Autumn

Spring

 

Unit

Unit 5: Digital Publishing Production

Unit 3: Digital Moving Image Production

 

Time

7 weeks

7 weeks

1

5 weeks

6 weeks

3 weeks

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A - Select at least three examples of digitally produced publishing products and write a report or produce a presentation that compares:

Produce a poster or booklet that evaluates the advantages of digital publishing compared to traditional methods.

B – Use tools creatively to acquire and import digital content

Demonstrate a confident and comprehensive use of digital tools for publishing production.

C – Develop an imaginative concept for a digital publishing product with comprehensive planning.

Produce digitally an imaginative publishing product, which shows a confident interpretation of the brief.

A – Describe how key features are used in a digital moving image production.

B – Analyse the combined use of camerawork, mise en scène, editing and sound to convey meaning in an existing moving image product with accurate, illustrated examples.

C – Use tools creatively to acquire and import digital content.

Demonstrate a confident and comprehensive use of digital tools for publishing production.

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A – Describe how key features are used in a digital moving image production.

B – Analyse the combined use of camerawork, mise en scène, editing and sound to convey meaning in an existing moving image product with accurate, illustrated examples.

C – Use tools creatively to acquire and import digital content.

Demonstrate a confident and comprehensive use of digital tools for publishing production.

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